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THE DATA ADMINISTRATION NEWSLETTER – TDAN.com |
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Data Warehousing and E-Commerce
Reviewed Published: January 1, 2001 Order this book through Amazon.com today!
Author: William J. Lewis The emergence of Electronic Commerce as an integral part of many organizations’ activities is the subject of numerous articles, monographs and books. However, most of these documents do not address the integration of E-commerce with the current actions and / or information systems that have developed within many companies over the last decade or so. Many organizations have implemented a version of a data warehouse, and also have adopted e-commerce as one of their business models. The majority of these companies struggle with the management of the processes, data and information these disparate functions currently control. Integrating the company’s e-commerce operation with the data warehouse can reduce the collision of the various processes that are contained in both a data warehouse and an e-commerce operation. Combining the valuable data captured by an e-commerce operation with the internal data warehouse can increase an organization’s understanding of their success in both traditional activities and electronic commerce. How to achieve Data Warehouse and E-commerce integration is addressed in the book “Data Warehousing and E-commerce”. The author, an accomplished information management consultant, offers a complete blueprint for leveraging the power of data warehousing with e-business. From the presentation of concepts such as data warehousing, metadata and the importance of its management, management of delivery processes and their data, this book demonstrates how to incorporate value in all information activities, cost-effectively and practically. The book presents solutions to fundamental implementation issues from recognized leaders in various IT fields, and includes a current list of all solution providers in several categories. There is a running case study throughout the book, illustrating the concepts and solutions offered in the text. Using this case study approach to augment his writing, Mr. Lewis can apply the techniques for transforming the disparate functions of data warehousing and e-commerce into an integrated information enterprise. This fine book is strongly recommended for all e-business and data warehousing consultants, managers of e-business and data warehousing initiatives, information management professionals who want to explore the ramifications of e-business on traditional data warehousing practices and senior management who are planning to enter or expand their e-business or CRM operations. Go to Current Issue | Go to Issue Archive Recent articles by Anne Marie Smith
Anne Marie Smith -
Anne Marie Smith has been an IS professional since 1983, within various industries. She has demonstrated leadership and technical skills and has extensive experience in the areas of data administration, data architecture, methodology, business process analysis, data warehouse architecture and metadata management. Anne Marie’s Areas of Expertise include: Data Administration Organization, Business Process Evaluation and Analysis, Logical Data Modeling, Enterprise Data Management/Stewardship, Metadata Management, Client Focus and Collaboration, Project Management, Data Warehouse Architecture, Analytical and Critical Thinking. Anne Marie holds a Bachelor of Arts and a Master's of Business Administration degrees, both from La Salle University in Philadelphia, PA. She is active in the Philadelphia area chapter of the Data Management Association (DAMA) and has served on the Board of DAMA International. Anne Marie is also a frequent contributor to the Data Administration Newsletter (http://www.tdan.com). Anne Marie speaks at industry and academic conferences on the topics of metadata management, data and process modeling techniques, business aspects of electronic commerce and data warehousing. Currently, Anne Marie is Assistant Professor of Management Information Systems (MIS) at La Salle University (http://www.lasalle.edu) in Philadelphia, PA. She is also a consultant in her areas of expertise with a Philadelphia-area information management consultancy. |
